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Selling yourself to Businesses...

 
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Lexicon



Joined: 11 Sep 2006
Posts: 153
Location: New Orleans

PostPosted: Tue Nov 14, 2006 1:27 pm    Post subject: Selling yourself to Businesses... Reply with quote

I would like to start a conversation on the following:

How do you sell businesses on the need for ESL training?

Also, how do you market youself to businesses as a freelance instructor?

How do you approach (cold call) a business and what is involved in the negotiation for a contract?

I think this could be a useful topic.

Andreas
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kimfeder



Joined: 11 Mar 2007
Posts: 4
Location: Chicago, IL

PostPosted: Sun Mar 11, 2007 1:08 am    Post subject: Reply with quote

Dear Andreas,

I am interested in discussing your questions as I have been working on doing ESL for businesses as my own business.

The best success I've had with contacting businesses is to get referrals through networking. I joined a local Chamber of Commerce, and was able to get some names of people to contact in companies in the area.

Next, I took a low-key approach of calling to introduce myself as a new member of the Chamber who offers ESL training, and to find out about different languages spoken at that company and some of the challenges that accompany. You can use this to get an appointment to those who are interested in finding out more about how you go about doing the training you offer.

So far, I haven't done too much in terms of convincing companies of their need; it's better to identify the felt needs and go from there to talk about how ESL can help meet those needs.

I would love to hear how things go as you contact businesses, and what you find to work as I am also looking to grow in my skills!

Take care, Kim
_________________
Contact me to collaborate regarding ESL for Businesses: the teaching as well as the business side of being self-employed.
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